Top consultant, trainer, and coach Susan Fowler says: "Stop trying to motivate people. They are already, but generally in superficial, short-term ways."
Fowler applies psychological discoveries to lay out a tested model and course of action that will help leaders guide their people towards the kinds of motivation that not only increases productivity and engagement but gives them a profound sense of purpose.
Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and discover how their jobs can meet deeper psychological needs - for autonomy, relatedness, and competence - that science tells us result in meaningful and sustainable motivation.
Susan’s book is the groundbreaking answer for leaders who want to “get motivation” right!